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LMLA Participates in Enhanced Industry Regulatory Scheme
for Marketing Calls
 
On June 26, 2024, LMLA joined the Launch Ceremony of the Enhanced Industry Regulatory Scheme for Marketing Calls and received the Certificate of Appreciation from The Commerce and Economic Development Bureau (CEDB) and the Office of the Communications Authority (OFCA). LMLA hopes the Industry Codes can enhance the industries' image and minimize nuisance caused by marketing calls to public, in order to achieve win-win situation.
 
LMLA implemented Benchmark Codes of Practice on Person-to-Person Marketing Calls (“the Industry Codes”) for voluntary compliance by LMLA members. The key measures include requiring participated LMLA Members to provide their names and contact numbers upon recipients' requests, as well as suggesting the number of calls made by participated LMLA Members to the same telephone number within a specific time frame.
              
 
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